80% of your sales will come from 20% of your customers.

In competitive industries, it is difficult for your business to stand out from the crowd.

Social media bombards consumers with shotgun marketing.

Who can you turn to, to sell your products?

Your existing customers.

Word of mouth remains the most powerful customer acquisition tool for your business.

Would you rather buy a product because your social media algorithm showed it to you?

Or because a friend tells you about the great experience they had with a product?

Easy choice!

Start with the customer and work backward.

Engage with your existing customers and learn about what their needs are. Not what you think your customer wants.

Questions you can ask existing customers:

1. What changes can we make to improve our existing products?

2. What incentives would motivate you to tell others about our products?

Example: Discounts and Loyalty programs.

This data will shape your existing products to your customer needs. Customer incentives help promote your product by default.

Thoughts derived from:

The Pareto principle.

The Lean Startup — Eric Ries.